Natalie Cox – Stylist / Owner

natalie-2Natalie began her career after studying cosmetology at the Aveda Fredric’s Institute in Cincinnati Ohio—and over the years has helped clients achieve the looks they dream of through personalized professional consulting with the ability to deliver consistent results. She joined New York Hair & Beauty as a Manager and Master Stylist in 2014 and bought the salon after realizing a perfect synergy between herself and the clientele. Her goal is to have every guest leaving refreshed, rejuvenated and smiling!!

Natalie is well versed in all areas of our salon experience. Precision cuts, professional color, styling/blowouts, Keratin smoothing treatment, extensions, makeup, waxing and more. Her passion is providing perfect cuts and color to create that long, sexy, sultry (Victoria’s Secret) hair.

Natalie loves the beach, working out, and exploring new places. She recently traveled to Italy, France and Hong Kong. She spent time swimming competitively in school and often competes in triathlons and running events. She lives in Sarasota with her husband Graham, daughter Avalynn, and two dogs Mocha and Latte.

Dawn Beles – Stylist

Dawn’s experience as a cosmetologist spans over 23 years, and she even spent over 6 years with New York Hair in 1996! She studied cosmetology at The Fashion Focus Academy in Sarasota and has advanced education including Peter Coppola Keratin Certification and Color l Processing. Continuing education and learning new techniques motivates and excites Dawn in her career every day. She enjoys working in this industry more and more every year.

Dawn loves doing color and highlights for her clients. She also excels in multiple other services including color corrections, keratin smoothing treatments, and precision haircutting. Her friends describe her as outgoing, bubbly, and good hearted.

Dawn lives in Sarasota with her husband and son.

Damien Lockridge – Stylist

Damien has a broad skill set studying cosmetology at Charlotte Tech and spending years honing his talents. He always takes the extra time to listen to his clients so he can accomplish the look they have envisioned. He is passionate about making clients feel rejuvenated and his specialization is in cut and colors.

Damien enjoys kayaking, fishing, and pretty much any activity where he can be on the water. Damien’s from Knox Indiana and has been in Venice for over 18 years. He lives with his wife, Cyndi, and three children.



Ariel Rajski – Massage Therapist

IMG_1343Ariel brings a plethora of experience and understanding of the human body with over 10 years as a Nationally Certified Therapeutic Massage and Bodywork Therapist.

Ariel lives with his wife and son.




Graham Cox – Owner

Graham brings a thorough understanding of business and the importance of putting clients first at all times. Consistency is our top priority and we want every customer to leave the salon with a “WOW!!” experience. Our mission is to make you feel good! His professional career as a Financial Advisor is with the world’s largest manager of private wealth assets, UBS Financial Services, Inc. His bachelor’s degree in finance is from University of South Florida and his designation Accredited Asset Management Specialist (AAMS®) was obtained through the College for Financial Planning.

Graham is active in several community organizations and athletic groups. He competes in triathlons and enjoys other activities including tennis, golf, and football. He has completed two full Ironman Triathlons and several Ultra Marathons. He lives with his wife Natalie and daughter Avalynn. He has been a resident of Sarasota since 1993.