Natalie Cox – Stylist / Owner

Natalie began her career after studying cosmetology at the Aveda Fredric’s Institute in Cincinnati Ohio—and over the years has helped clients achieve the looks they dream of through personalized professional consulting with the ability to deliver consistent results. She joined New York Hair & Beauty as a Manager and Master Stylist in 2014 and bought the salon after realizing a perfect synergy between herself and the clientele. Her goal is to have every guest leaving refreshed, rejuvenated and smiling!!

Natalie is well versed in all areas of our salon experience. Precision cuts, professional color, styling/blowouts, Keratin smoothing treatment, extensions, makeup, waxing and more. Her passion is providing perfect cuts and color to create that long, sexy, sultry (Victoria’s Secret) hair.

Natalie loves the beach, working out, and exploring new places. She recently traveled to Italy, France and Hong Kong. She spent time swimming competitively in school and often competes in triathlons and running events. She lives in Sarasota with her husband Graham, daughter Avalynn, son Lyndon and two dogs Mocha and Latte.

Jade Cashmore – Manager


Jade Cashmore was born and raised in Sarasota, FL.  She graduated from Sarasota Military Academy and is currently attending USF majoring in interdisciplinary social sciences and minoring in business. Jade joined the New York Hair family in November 2019 as a receptionist.  She is now the Salon Manager as well as the Director of First Impressions! Jade enjoys reading, working out, travelling and having fun! Jade has also traveled to Costa Rica, Honduras, the Bahamas and all over the US.




Corina Feliciano – Stylist

Corina studied cosmetology at Fashion Focus Hair Academy in Sarasota Fl.  She has a continuing education with Keratin Complex classes as well as La-Brasiliana classes. Corina loves providing clients with the perfect color and cut they are coming in for. Corina joined New York Hair & Beauty in 2019 and has been enjoying giving clients a great experience. Corina excels in multiple services including color corrections, precision hair cutting, and highlighting. 

Corina enjoys fishing, being with family and watching movies. Corina has a son, Isaiah and is expecting a little girl soon!




Cassandra Mccray- Stylist

Cassie went to Paul Mitchell the School of Rhode Island! Cassie brings a plethora of experience and understanding of hair with over 10 years of experience. Cassie loves the whole hair experience from beginning to end. From educating to creating clients with their desired look. Cassie started wanting to do hair by practicing on her friends, from there she knew this was her passion with the hair industry. Cassie joined New York Hair & Beauty in 2020. She moved from Baltimore Maryland to Venice Florida. Cassie is passionate in making the clients feel rejuvenated. Cassie knows how to listen to her clients and create a luxurious experience here at New York Hair! Cassie lives with her daughter Mila.





Elan Westman – Stylist

Elan went to school at Westminister Cosmetology College located in California. Elan brings extreme talent and has been in the hair industry for over 20 years. Elan specializes in color! She loves creating a look specific to each of her clients. Hair has always been a passion of Elan’s and she loves seeing her clients everyday. She has lived in Venice for over 15 years after leaving California. She joined New York Hair & Beauty in January of 2021.

Elan loves shopping, eating, and enjoying the beautiful Florida beaches. She has three kids ranging from 9-16!





Meredith Hamelin – Stylist

Meredith brings a plethora of experience to the salon. She loves helping clients achieve the look they are going for, it is her main priority. Meredith joined New York Hair and Beauty in 2021 and shortly after moving here. Meredith loves working with color and creating unique styles for everyone. Meredith attended Greaterlowell Tech for her licensing in cosmetology. Meredith graduated in 1998 and has been a stylist ever sense.

Meredith moved to Florida from New Hampshire. She loves the sun, beach, and warmth. She lives with her four children and her husband.





Graham Cox – Owner

Graham brings a thorough understanding of business and the importance of putting clients first at all times. Consistency is our top priority and we want every customer to leave the salon with a “WOW!!” experience. Our mission is to make you feel good! His professional career as a Financial Advisor is with the world’s largest manager of private wealth assets, UBS Financial Services, Inc. His bachelor’s degree in finance is from University of South Florida and his designation Accredited Asset Management Specialist (AAMS®) was obtained through the College for Financial Planning.

Graham is active in several community organizations and athletic groups. He competes in triathlons and enjoys other activities including tennis, golf, and football. He has completed two full Ironman Triathlons and several Ultra Marathons. He lives with his wife Natalie, his daughter Avalynn and his son Lyndon. He has been a resident of Sarasota since 1993.